Before we dive in, it’s worth noting that wardrobe choices have never stopped us from completing a video shoot. However, certain choices can definitely impact the final result—some for the better, some not so much.
Appearing in a corporate video—whether you’re delivering a company update, introducing a new product, or representing your brand—can feel a bit daunting, especially if you’re not used to being in front of a camera. One of the most common questions people ask before filming day is:
“What should I wear?”
The clothes you wear on camera say a lot about your role, your company, and your brand. They also influence how your audience perceives you—whether you’re seen as trustworthy, approachable, professional, or creative. Most importantly, the right outfit will help you feel comfortable and confident, so you can focus on delivering your message.
Here’s a practical guide to help you choose the right attire for your next corporate video shoot.
1. Dress for Your Brand, Not Just the Camera
Start by thinking about your audience and your brand identity. Are you a creative startup with a casual tone, or a financial services firm with a more traditional image? Your clothing should reflect the style of your brand while aligning with the tone of the video.
- Corporate/Conservative brands: Stick to business formal or smart business casual. A blazer or suit jacket, collared shirt or blouse, and neat trousers or a skirt work well.
- Creative or casual brands: A more relaxed look may be appropriate—think clean, smart casual. A plain, well-fitted T-shirt or jumper, paired with tailored jeans or chinos, can feel polished without being stuffy.
Tip: Even if your company is casual day-to-day, it’s worth elevating your look slightly for a video shoot. “Camera casual” is often a step up from office casual.
2. Stick to Solid Colours and Avoid Distracting Patterns
Busy patterns, loud prints, and overly bright colours can be distracting or cause visual issues on camera. Thin stripes or tight checks, in particular, can create a “moiré” effect—an odd, flickering distortion that’s difficult to fix in post-production.
Opt for:
- Solid, muted colours like navy, olive, burgundy, grey, or soft pastels
- Mid-tones (avoid anything too dark or too light)
- Colour tones that suit your skin tone and hair colour
Avoid:
- Small, repetitive patterns (e.g., pinstripes, houndstooth)
- Extremely bright colours like neon yellow, red, or electric blue
Tip: Bring a couple of options to the shoot—your production team can help you choose what looks best under the lights.
3. Avoid Logos and Slogans
Unless it’s your company’s logo and you’re intentionally featuring it, avoid wearing clothing with visible branding, slogans, or graphics. These elements can distract viewers, date the video, or cause issues with permissions if third-party brands are shown.
Keep it clean and neutral—this helps maintain a professional, timeless look that keeps the focus on you and your message.
4. Pure White and Jet Black can be tricky
While classic, solid white or black clothing can pose challenges on camera:
- White tends to reflect light too strongly and can “blow out” under bright lighting (particularly outdoors in sun).
- Black can absorb light and lose detail, making your outline appear flat, especially against dark backdrops.
If you want to wear something light, opt for off-white, ivory, or light grey. For darker looks, consider navy, charcoal, or forest green instead.
5. Dress for Comfort, But Not Sloppiness
You’ll perform better if you feel comfortable in what you’re wearing—but comfort doesn’t mean turning up in tracksuits or ill-fitting clothes. Avoid anything that:
- Is too tight or loose
- Rides up or needs constant adjustment
- Makes noise (e.g., jangling jewellery, rustling fabrics)
- Shows wrinkles, sweat, or clinginess under studio lights
Look for clothes with a good fit and some structure. Well-pressed fabrics that hold their shape will give a more polished appearance.
6. Think About Layers and Accessories
Layering can help you look more visually interesting and polished, particularly in colder months or indoor shoots.
- A blazer or jacket adds authority without being too formal.
- A scarf, necklace, or pocket square can bring subtle colour or personality—just avoid anything too flashy or distracting.
- Keep jewellery minimal: small earrings, a simple watch, and no noisy bangles or dangling accessories.
Note: If you’re wearing a microphone (e.g., a lapel mic), your clothing should accommodate that—ideally with a lapel, collar, or somewhere to clip it without it rubbing or being too visible.
7. Hair, Makeup and Grooming Tips
Even in corporate videos, basic grooming goes a long way toward presenting a confident and professional image.
- Hair: Keep it tidy and styled in a way you won’t need to fuss with. Flyaways can be distracting under bright lights.
- Makeup: Keep it natural and mattifying, especially for on-camera lighting. A light powder can help reduce shine.
- Facial hair: Trim or shape beards and moustaches neatly.
- Glasses: If you wear them, be mindful of glare. Anti-reflective lenses are ideal.
8. Ask About the Backdrop and Setting
If you know what kind of background or set will be used, you can plan accordingly. For example:
- Green screen? Don’t wear green—you’ll disappear!
- Light background? Don’t wear white or pale tones—you may blend in.
- Dark background? Avoid black, dark grey, or navy for the same reason.
Ask the production team what the environment will look like—they may even be able to show you sample frames.
9. Personal Protective Equipment (PPE)
While PPE might not be relevant for interview setups, it becomes essential during action or on-site shots. If your industry has regulations around Personal Protective Equipment, make sure it’s worn correctly during filming. There’s nothing worse than capturing great footage—only to have it scrapped because the compliance team spotted a protocol violation.
Final Thoughts: Dress With Intention
The goal of any corporate video is to connect with your audience. What you wear can support that connection—or distract from it.
The best on-camera outfits are:
- Simple, tidy, and professional
- Comfortable but polished
- Aligned with your brand and audience
- Camera-friendly in colour, fit, and texture
Ultimately, if you look good, feel confident, and stay focused on your message, your wardrobe will have done its job.
Need help preparing for a corporate video shoot?
Whether it’s scripting, styling, or managing talent on set, our team is here to make the process smooth and stress-free. Get in touch to find out more.